Monday, 16 September 2013

Media Homework Log 2

In this video, we step into Minnie's daydream as she ambles down a Paris street. She dreams about being a famous model and getting ready for a big walk down the runway with her fellow Disney stars. She gets her pictures taken and gets made up by many make up artists. Just as she and her friend Daisy Duck are about to go down the runway, Tinkerbell appears and casts a magic spell over the girls causing them to turn tall and slender with solemn expressions, they are almost beyond recognition as the two usually short chubby cartoons are now tall with long legs and skinny torsos. This concept I believe is one of media containing ideological and value messages. It sends the message to young girls that to be a model they must be tall and skinny and have perfectly proportioned bodies when this is not true. It also targets the younger girls as Daisy and Minnie are role models for the young age group, too young to understand that you don't need to be skinny to be a model, they simply understand that models must be fully made up, skinny and tall. Thus, increasing the risk of anorexia nervosa and other eating disorders in young girls .


In this Advertisement for Nivea, we see a man of African-American descent arched back and ready to aim what looks like the face of an Afro descent man. I believe this ad represents how media constructs reality by giving off the impression that men of Afro descent are that of 'uncivilized' and of lower class. It affects how people who don't know the men of Afro descent, to automatically assume that they are not civilized and men of African decent are higher class when this is not true at all.

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