Stereotypes in the media

                                                                   

Stereotype 1:

This advertisement for a childrens 10 ps Cleaning Trolley with Working Vacuum. This ad shows a large gender stereotype as it shows only a little girl using the product which portrays a message that only women or girls can play with cleaning toys or actually clean. It teaches girls from a young age that cleaning is a job for women only and that boys don't clean. The company for the toy could've easily used a boy and a girl for the ad but instead targeted it to young girls who know think that cleaning is their job. 

Stereotype 2: 

In this advertisement, we see a middle aged male standing in an office in the center of two rows of African-American men all dressed in runner clothes and in position to run a 100m race. This ad portrays stereotyping on many,many levels. Firstly, it is a racial stereotype as it has aw hite man standing over black workers, this can reference to the days of slavery whent the master was always white and his skaves always black. Also, the fact that the workers are about to take off in a race, could be deemed that all black men can do is run fast, and cannot run a company, therefore the white man is needed to manage them as he is 'smarter.' Overall, this ad is stereotypical on many levels including race, class and many more.

Stereotype #3 

In the third ad, (located at top) we see a family on the lawn posed in an al ost perfect manner. The family is made to look or portray 'America's perfect family' The mother stands with the daughter tucked under her arm as they watch the father push his son in a wheelbarrow. This  is stereotypical as it shows that only noys can play in wheelbarrows not girls, and also it shows that women don't usually do the garden work as it is a mans job.

Controversy : Too Hot for TV Assignment

In this ad, the anchorman is seen to accidentally swear on National Television on  NBC North Dakota. It actually was aired but removed by NBC board as swearing on live television is prohibited. It was in fact accidental as I believe the Anchorman did not realize cameras had began rolling. I don't believe the Anchorman is to blame, although he did curse on television, he didn't do it on purpose. Many adults in this day and age do curse, I don't think he should be fired or punished if he didn't mean to curse on live television.

However, I do understand how producers and people watching can become offended by the anchorman's actions. Especially people with young children who might be watching this segment on an early morning with young kids before school might have heard the curse words and start saying it. Also, he could've been fired as the show has a specific standards to withhold and cannot risk the chance of the anchorman slipping up again, and if they let him keep his job then loyal watchers may not feel happy about that and switch news stations leading to less viewers.
Personally, I believe he did it accidentally but I understand he should be let go as it was unacceptable.

Brand Identity

The brand above is a make up for women and teenage girls called Covergirl. The marketers have created an image of a healthy, cleanly, safe to use make up brand. By using the technique of celebrities such as Taylor Swift, Katy Perry and Rihanna to promote and advertise their products. The brand does not just randomly choose spokespersons randomly, each celebrity spokesperson is chosen carefully to fit each demographic of women. Eg. Ellen Degeneres was chosen to target the modern working woman while Taylor Swift was chosen to market to the girls age 12-17 who favour Taylor's style and makeup. Also, each woman was has not been involved in scandals or looked at negatively as the product would not sell. These artists are artists who's demographic are teenage girls and young mid-twenties women, the same target audience as Covergirl. When girls see their favorite artists or role models wearing a certain brand, they want to buy the make up too. The products of Covergirl are supposed to say that the persona wearing them is 'fun' 'sassy' and 'independent.' It creates a fresh image by marketing their products to seem fresh, and cleanly and funky, the exact market for many girls. The company of Covergirl basically created the image that they can get the same makeup the celebrities wear and once they put it on they will be instantly transformed even if they only put on a little bit.

The brand is marketed many places such as magazines like Seventeen Magazine, Cosmopolitan, People Magazine and many more magazines that market to women and teenage girls. It is also marketed on t.v, billboards and the radio. Also, when celebrities go on talk shows or interviews they talk about the product in favor it to increase sales.

I personally like this brand as I enjoy the funky advertising such as the use of bright colours, and the use of scale as in the ads on television the makeup itself is enlargened and can be seen very well so I believe the products are of great quality. I aslo like how they use the technique of Celebrity Endorsers which all apply to me, meaning I like Rihanna's funky style and the cleanliness of Taylor Swift and Independence of Queen Latifah, it makes me proud to wear the makeup as it brings out those qualities mentally. This helps the identity of me and many other girls as we figure out our style and experiment with makeup. I think if I were a brand I would also have the identity of funky, and young, and fresh to create an independent look for myself and many other girls around the world.

Analysing an advertisement

In this Ad, Britney Spears is seen lying across what looks like pink hay. Shes in a fashionable outfit and the writing above her is in a girly font. This ad is for an audience of women or young women ages 16 and up, the bright pink hay catches our eye and the shiny font too let us know this is for a girl and not a man. The company also used a celebrity endorser Britney Spears, who is also a role model to teenage girls and women everywhere.

Ideological and value message

Media Text: Picture

The message showcases and questions a woman's strength versus a mans.

Hayley Millar

Media Homework Log 2

In this video, we step into Minnie's daydream as she ambles down a Paris street. She dreams about being a famous model and getting ready for a big walk down the runway with her fellow Disney stars. She gets her pictures taken and gets made up by many make up artists. Just as she and her friend Daisy Duck are about to go down the runway, Tinkerbell appears and casts a magic spell over the girls causing them to turn tall and slender with solemn expressions, they are almost beyond recognition as the two usually short chubby cartoons are now tall with long legs and skinny torsos. This concept I believe is one of media containing ideological and value messages. It sends the message to young girls that to be a model they must be tall and skinny and have perfectly proportioned bodies when this is not true. It also targets the younger girls as Daisy and Minnie are role models for the young age group, too young to understand that you don't need to be skinny to be a model, they simply understand that models must be fully made up, skinny and tall. Thus, increasing the risk of anorexia nervosa and other eating disorders in young girls .

In this Advertisement for Nivea, we see a man of African-American descent arched back and ready to aim what looks like the face of an Afro descent man. I believe this ad represents how media constructs reality by giving off the impression that men of Afro descent are that of 'uncivilized' and of lower class. It affects how people who don't know the men of Afro descent, to automatically assume that they are not civilized and men of African decent are higher class when this is not true at all.

Media Homework Log 1

Log 1:

Assignment: Find another example of a construction of reality in the media (ex. news article, magazine, TV show, etc). Explain how media is constructed in the piece. Explain your reaction to this piece (1-2 paragraphs, with the picture/link/item in question).

            The pictures above show how magazines have altered the appearance and features of two perfectly normal women. Both women looked healthy and happy but the magazine felt the need to edit and alter their bodies. This constructs reality, as many women who read these magazines and follow the trends and styles of celebrities will feel pressured to look and have the similar appearance. The media presents an altered image of the celebrities who ‘grace’ the covers of the glossy magazines with their ‘natural bodies.’ It changes the way society sees women and it paints the image of how women are supposed to look and act therefore, constructing reality. We often see the thin bodies, the lifted cheek bones and the magical thigh gap that appears on the covers but what we don’t see is the hours magazine computer employees, hired with degrees in I.T and whizzes at photo-shop, put in to carefully edit and alter the celebrities body to, well, society’s idea of a beautiful woman. We don’t see how the extra inches on the hottest country star’s arm get trimmed off or the USA’s number 1 basketball player’s biceps ‘magically’ get larger. This not only affects women, but men often see the athletes on the cover of sports magazines flaunting their abs and quads, making them feel, well as though, as a man they need to be muscular and buff as well.

            Seeing these images and knowing many are altered make me feel disappointed as I know that even the women on the cover of the magazine aren’t really the cover of the magazine. It’s sad to know that this is how far media has gone to make society feel the need to only want to see these perfected, edited people on the cover who aren’t even realistic and make men and women strive to be this altered person.

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